This project involved designing a responsive landing page for AXA Insurance, created specifically to promote the “AXA Genç Tamamlayıcı Sağlık Sigortası” — a supplemental health insurance product aimed at younger demographics. The primary goal was to introduce the product benefits in a clear and compelling manner, while encouraging lead generation through a streamlined and accessible user experience.

The interface was designed in full alignment with AXA’s corporate visual language, ensuring consistency in typography, color palette, and brand tone. The layout emphasized clarity and simplicity, with a strong hierarchy that guided users from awareness to action — from headline messaging and benefit highlights to a clean, focused lead form.

Key UX considerations included mobile-first responsiveness, minimal distractions, and a concise structure that allowed users to scan content quickly. Icons and visual cues were used to support readability and engagement, particularly for younger users less familiar with insurance terminology. The call-to-action was prominently positioned and reinforced throughout the scroll.

The landing page succeeded in delivering a professional, trustworthy brand presence while remaining accessible and youthful in tone. Early performance metrics indicated strong engagement and form submissions, confirming that the page effectively connected with its intended audience and supported AXA’s lead acquisition goals.