The Challenge

beIN CONNECT, the digital platform of Digiturk, offered 7 powerful competitive features that clearly set it apart from rival streaming services. These included unique benefits such as watching live matches on multiple devices, pausing and rewinding live TV, catching up on missed content, and exclusive access to premium sports and entertainment. Although each feature had its own dedicated commercial video, they were launched separately over time — resulting in a lack of a unified, engaging digital asset to showcase all the advantages at once.

The Insight

We realized that users needed a single, interactive space where they could explore and understand all the key features in one go. Bringing together these selling points into a cohesive and clickable format could not only boost awareness but also increase product usage and preference.

The Solution

To solve this, I designed and developed a smart HTML5 interactive banner. Each of the 7 core features was represented as a clickable button within the banner. When clicked, a short and punchy video would play, visually explaining that specific benefit. The asset was designed to be lightweight, responsive, and seamless across devices — making it easy to integrate across digital news platforms.

The Result

The banner was placed on Milliyet.com.tr, one of Turkey's top news portals, and it achieved high interaction rates from users. Thanks to its interactive and modular nature, viewers could explore the platform’s features at their own pace — turning what was previously scattered messaging into a holistic product experience. The campaign significantly increased time spent on the banner, leading to higher awareness and engagement with beIN CONNECT’s USPs.