ISGEM (Istanbul Gas & Energy Management) delivers high-level marine and offshore services, including ship management, chartering, S&P, inspection, and supply operations — all tailored to meet environmental and client-specific standards. As the company sought to enhance its brand presence and digital functionality, I was commissioned to design its entire visual identity and digital platform.

Inspired by ISGEM’s values and operational focus, I created a three-blade propeller-inspired logo, symbolizing motion, balance, and direction — core themes in marine navigation. Each blade was colored to reflect a foundational brand pillar:

• Light Blue for Trust and Clarity

• Dark Blue for Depth and Professionalism

• Green for Sustainability and Responsibility

The result is a dynamic, symbolic mark that expresses ISGEM’s commitment to innovation and environmental stewardship in the maritime energy sector.

In parallel, I designed and developed a custom website, including:

• A clean, responsive UI tailored to the marine industry

• Fully coded front-end optimized for performance

• A custom CMS that allows ISGEM to manage content efficiently and securely

The full brand and digital system supports ISGEM’s long-term vision by enabling seamless communication, professional credibility, and global readiness.