For Selenka Enerji, a company specializing in commercial electricity subscription services, I designed a comprehensive brand identity and developed a fully customized website tailored to the specific needs of their sector and users.

The project began with the creation of the brand’s logo and visual identity. The goal was to establish a modern and trustworthy look that reflects the company's innovative approach to energy services. The visual system — including color palette, typography, and iconography — was developed to be flexible across digital and print environments.

Building on this foundation, I designed the Selenka Enerji website from the ground up. The site not only serves as a corporate showcase but also functions as a fully operational customer platform. Key features include:

Step-by-step Subscription Flow: A guided onboarding experience for new users, simplifying the process of becoming a subscriber.

Custom Offer Engine: A dynamic screen that allows users to receive electricity pricing offers tailored to their consumption needs.

Online Contract Generation: Users can complete and submit their subscription contracts directly through the platform.

Bill Payment System: A user-friendly interface for current customers to track and pay their bills online.

Sales Management Panel: A back-office interface that categorizes leads and enables multiple sales representatives to manage customer applications simultaneously.

This integrated approach bridged design and functionality, providing Selenka Enerji with a smart, scalable, and user-centered digital platform. The result was a more efficient client acquisition process, improved internal workflows, and a strong, cohesive brand presence in the energy market.