İncili Cafe & Brew is a concept cafe inspired by maritime aesthetics, aiming to bring a refined coffee experience infused with the spirit of the sea. The brand needed a sophisticated yet modern visual identity that would reflect its name, concept, and ambience — and this was the starting point for the branding direction.

At the heart of the logo lies a seashell enclosing a pearl, symbolizing not only the meaning behind the name “İncili” (meaning “with pearls” in Turkish) but also evoking the serene and timeless nature of the ocean. The pearl represents rarity, elegance, and calm — values the cafe intends to embody through its space and service. The seashell form adds a sense of enclosure and protection, perfectly aligning with the brand’s mission to create a welcoming, peaceful environment.

The typography is carefully chosen to balance modern minimalism with visual elegance. The elongated vertical forms of the letters, combined with circular details that subtly reference pearls, create a rhythm that is both memorable and unique. The tagline “Cafe & Brew” was styled in a warm beige tone to complement the deep navy background — evoking the harmony of the sea and sand.

The color palette — featuring nautical navy blue and pearl beige — was selected to reinforce the brand’s maritime inspiration while ensuring readability and elegance across all brand applications. The resulting identity stands out with clarity and grace, providing a visual foundation that can effortlessly extend to packaging, signage, digital assets, and merchandise. In the end, the branding successfully delivered a distinct, tasteful, and timeless image for İncili Cafe & Brew.