This print ad was created for Bullseye WW, a media planning agency known for delivering the right message to the right audience with precision. The concept was built around a dual-layered idea: a clever reference to the agency’s name, and the strategic accuracy it offers in media targeting. The goal was to visually communicate the agency’s value proposition in a clear, bold, and memorable way.

Throughout the design process, I utilized Adobe Photoshop and Adobe Illustrator to develop a composition that is both visually striking and conceptually aligned with the theme of precision. The visual language, color palette, and symbolic elements were all carefully chosen to reinforce the core message — accurate targeting with maximum impact.

The final result was met with highly positive feedback from both the agency and its clients. The ad effectively highlighted Bullseye WW’s strengths in media strategy and creative positioning, ultimately supporting their new business efforts. It became not just a promotional piece, but a reflection of the agency’s professional ethos.

Published in several respected industry magazines and business publications, the campaign significantly increased the agency’s visibility in the market. This project stands as a meaningful addition to my portfolio, showcasing my ability to translate brand values into impactful visual communication.