BEKO

Command the Future: A Voice-Activated Ad Experience by Beko

Command the Future: A Voice-Activated Ad Experience by Beko

Brand:

BEKO

Date:

2017

Client:

Agency Project

What Made:

HTML5 Banner

ABOUT PROJECT

Not just an ad — a live voice command experience in your browser.

As part of Beko’s commitment to innovation and smart living, we created a groundbreaking HTML5 sync banner to demonstrate the brand’s voice command capabilities in an engaging and interactive way. The goal was to create an ad format that didn't just promote the product but let the audience experience it firsthand.

The banner set consisted of two synchronized creative units: a 300x250 unit and a larger 970x250 display. When users clicked on the CTA in the 300x250 unit, a voice command was audibly read aloud, and simultaneously, the 970x250 banner — designed to mimic a TV screen — visually responded by performing the corresponding action (e.g., increasing volume, changing input, etc.).

But the experience didn’t stop there. The real innovation came with the banner's voice recognition interactivity. Users were able to give the voice command themselves — without clicking — and the system would recognize their voice input in real-time. As a result, the 970x250 banner executed the requested action, while the 300x250 unit visually reflected which command had been given.

The campaign was launched on Ekşi Sözlük, one of Turkey’s highest-traffic platforms, and achieved exceptionally high engagement rates. Users praised the interactive nature of the experience, noting how it bridged the gap between digital advertising and real-world product use. It wasn’t just an ad — it was a demo brought to life.

Command the Future: A Voice-Activated Ad Experience by Beko