Brand:
3GEN Holding
Date:
2023
Client:
Freelance Project
What Made:
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Logo & Brand Identity
Shaping Corporate Legacy with a Bold New Identity
3GEN Holding, its vision rooted in growth, stability, and innovation, approached me to craft a visual identity that could reflect its multi-faceted business structure and long-term aspirations. The goal was to create a timeless logo and a comprehensive brand guideline that would unify all sub-brands and corporate communications under a cohesive design language.
The resulting logo design combines clarity, strength, and memorability—built around a modern and versatile typographic structure that scales effectively across print and digital platforms. The concept balances professionalism with forward-thinking aesthetics, symbolizing the holding's commitment to both tradition and future-oriented development.
In addition to the logo, I developed a full brand guideline document, defining the core elements of the brand: typography, color palette, logo usage rules, spacing, and applications. This document ensures visual consistency across all touchpoints, empowering internal teams and partners to communicate the brand with clarity and confidence.
The final deliverables equip 3GEN Holding with a strong, scalable, and future-ready identity, capable of growing with the company and resonating across diverse industries.
