Alkoç Group is a maritime-focused group company managing a portfolio of shipping enterprises. To visually express the group’s strength, heritage, and global outlook, I designed a distinct logo and comprehensive brand guideline rooted in clarity, symbolism, and purpose.

At the heart of the logo lies a stylized “A”, enclosed within a circle. This design represents “A” for Alkoç, standing firm and central, while the circle symbolizes the globe — reflecting the company’s international operations and expansive vision. The mark was constructed to maintain instant recognizability across all sizes and mediums, from vessel signage to digital interfaces.

The wordmark features a custom, confident typographic structure, reinforcing the group’s trustworthy and long-standing presence in the maritime sector. The chosen colors — deep nautical navy and a lighter sky blue — were carefully selected to symbolize both the vastness of the sea and the endless possibility of the sky, two essential elements in the maritime world.

The brand guideline delivered a scalable and unified identity system, enabling consistency across all internal and external communication. The result is a corporate brand that not only anchors its legacy but also sails confidently toward the future.