Brand:
İncili Çiftlik
Date:
2023
Client:
Freelance Project
What Made:
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Logo & Brand Identity
Crafting a Visual Identity Rooted in Sustainability and Community: The İncili Çiftlik Branding Journey
At the heart of İncili Çiftlik lies a deep commitment to sustainable agriculture and a holistic ecosystem approach, which inspired the core concept of the branding project. This farm-to-table brand not only supplies fresh, natural ingredients to İncili Cafe & Brew and İncili Mutfak but also fosters a thriving environment for local wildlife and beloved pets. Capturing these values visually was key to creating an authentic and meaningful logo.
The logo design incorporates natural elements that reflect the farm’s dedication to sustainability and ecological balance. Organic shapes and earthy tones were carefully selected to evoke a sense of growth, harmony, and freshness. These visual cues help communicate the brand’s mission of nurturing the land responsibly while providing wholesome food products.
Additionally, the branding needed to bridge the connection between the agricultural roots of the farm and the culinary experience it supports. By creating a versatile logo that resonates both in agricultural and culinary contexts, the identity effectively unifies İncili Çiftlik’s multiple facets — from crop cultivation to the cozy ambiance of the cafe and kitchen.
Overall, this branding project celebrates İncili Çiftlik’s dedication to nature, sustainability, and community. The resulting visual identity serves not only as a symbol of quality and trust but also as an invitation to consumers to be part of a mindful and nourishing lifestyle.









