For Shell’s Cross Loyalty campaign, I designed and developed a targeted HTML5 banner set aimed at Shell ClubSmart Card holders to encourage spending on both fuel and in-store purchases.

Key aspects of the project:

• Clear messaging emphasizing the rewards and benefits of using the ClubSmart Card across multiple touchpoints

• Engaging visuals aligned with Shell’s brand identity to foster trust and recognition

• Fully optimized banners ensuring seamless performance across digital advertising platforms

<p">The campaign achieved high engagement and conversion rates, successfully incentivizing customers and strengthening loyalty within Shell’s customer base.