MEM Dış Ticaret is an Istanbul-based fashion manufacturing company specializing in outerwear such as coats and jackets. Since 1995, the company has been producing trend-aligned collections through its experienced local team and long-term partnerships in the Far East. As the brand continues to evolve in the global market, it needed a digital presence that could reflect its innovation while enabling smarter B2B communication.

I designed and developed a fully custom website that captures MEM’s modern and forward-looking identity. The project included:

• Custom UI design that is both clean and fashion-oriented.

• Front-end development tailored to responsiveness and visual appeal.

• A back-end CMS coded from scratch to allow full content control and scalability.

One of the key features was the creation of a secure, client-specific Lookbook section. Through a unique access code system, MEM can now share private collections and visual materials with selected partners. This system not only allows access from any device, but also logs detailed analytics, such as:

• Which client accessed which content

• How many times they visited

• Duration of visits

This combination of design and function gave MEM Dış Ticaret a future-proof digital platform that supports both their branding and their client relationship strategies in a competitive fashion export market.