The Challenge

While beIN CONNECT's powerful 7-feature suite had already been showcased in previous campaigns, there was still an opportunity to present these features through a fresh lens — especially by adapting the experience to match evolving user behaviors and content consumption habits.

The Insight

We observed that users are highly familiar and comfortable with story-based navigation — particularly from platforms like Instagram. Swiping through short, immersive content has become second nature. Our idea was to harness that behavior in a media format that fits seamlessly within a high-traffic news platform like Hürriyet.com.tr.

The Solution

We created a rich media expandable banner inspired by Instagram Stories. The 7 beIN CONNECT features were represented as story-style tiles, placed side by side in the banner. Once the user clicked on a feature tile, the banner expanded smoothly to reveal a full video explaining that specific benefit. The UI was designed to be intuitive and engaging — encouraging exploration and deepening product understanding.

The Result

The banner delivered exceptional engagement rates, with users spending extended time within the expandable format. Each feature video gained thousands of impressions, and the campaign effectively communicated the product’s unique value in a user-centric and culturally relevant format. The Instagram Stories-inspired interaction proved to be a creative bridge between familiar user habits and impactful brand messaging.