For the Lay’s Fırından product line, I created a series of animated HTML5 display banners designed to highlight the product’s “oven-baked” positioning and healthier snacking appeal. The banners were crafted to capture attention with subtle motion, clean product presentation, and messaging that emphasized both flavor and lightness. Visuals stayed true to Lay’s brand language while focusing on the artisanal, oven-fresh feel of the Fırından series.

All creatives were developed and hand-coded in HTML5 to ensure responsiveness, smooth animation, and maximum compatibility across display networks. Performance-friendly design and optimized asset use allowed for fast load times and seamless delivery across web and mobile placements. The result was a banner set that performed well in terms of engagement, while effectively reinforcing the brand’s core message in digital advertising spaces.