To promote Halka, one of TRT’s most anticipated drama series, a high-impact video masthead banner was needed for distribution across the country’s most popular websites. The goal was to create a visually dominant, dynamic ad experience that would immediately grab users’ attention and drive interest in the show’s premiere.

I designed and developed a rich media masthead unit, optimized for video playback, seamless performance, and compatibility across various platforms and devices. The banner featured engaging motion, teaser content from the series — all carefully composed to reflect the intense and mysterious tone of Halka.

With its strategic placement and technical reliability, the campaign reached millions of users and played a significant role in building early momentum for the show. The result was a visually powerful and widely viewed campaign, proving how storytelling can begin even before the first episode airs.