To support TurkNet’s youth-focused campaign titled "Aferin Meryem", I designed and developed an engaging HTML5 banner set aimed primarily at university students and young internet users who are frustrated with slow connections.

The banners featured:

• Real user comments that humorously voiced common complaints about sluggish internet speeds

• A dynamic, motion-driven design that captured attention and emphasized relatability

• A lightweight and optimized HTML5 structure, ensuring cross-platform compatibility and smooth performance across devices

The visual tone of the banners aligned with TurkNet’s bold, disruptive brand identity — creating a conversational and authentic narrative that resonated with younger users.

As a result, the campaign achieved above-average interaction rates across all publishing platforms, successfully turning everyday frustrations into a memorable brand engagement moment.