As a subsidiary under the Alkoç Group umbrella, Alkships required a brand identity that would reflect its unique presence in the maritime sector while remaining visually connected to its parent company. I developed a comprehensive visual system that honors the Alkoç Group’s established brand colors, while introducing new symbolic elements that reinforce Alkships’ individual character.

At the core of the logo stands a lighthouse, placed between calm wave motifs and beneath a clear blue sky — representing leadership, stability, and a steady presence in unpredictable waters. This emblem, enclosed within a circular form, reinforces the brand’s global scope and coherence with the parent company’s visual language.

The typography was chosen to express strength, clarity, and professionalism — elements that reflect the company's guiding role within the shipping industry. The visual balance between tradition and dynamism helped establish a brand identity that feels both authoritative and approachable.

By integrating maritime symbolism with a modern brand structure, the Alkships identity not only strengthens its connection to Alkoç Group, but also establishes it as a reliable, forward-looking force within the global fleet management space.