Microsoft

Empowering Futures

Empowering Futures

Brand:

Microsoft

Date:

2021

Client:

Agency Project

What Made:

Logo & Brand Identity

ABOUT PROJECT

Microsoft Student Project Program Badge/Logo Design

This project involved designing a logo badge for the Microsoft Student Project Program, an initiative by Microsoft Turkey that supports and recognizes student-driven innovation. The badge would serve as a visual symbol of achievement, engagement, and alignment with Microsoft's educational values ​​— used across digital certificates, program materials, and promotional assets.

The design process began with a deep understanding of Microsoft's brand architecture, particularly its sub-branding identity and guidelines. The badge was created to seamlessly integrate into Microsoft's existing visual language — balancing corporate consistency with a fresh, youthful energy suitable for a student-oriented program. Color choices, typography, and spacing were all tailored to match Microsoft's visual standards.

The emblem features a clean, modern aesthetic with a modular layout that reflects collaboration, progress, and technology. It needed to feel credible and official, yet remain approachable for students. The final badge design was adaptable across formats — from small-scale icons to larger certificates and merchandise — maintaining legibility and impact at every size.

The result was a badge that not only met Microsoft's strict design criteria but also resonated with its student audience. It became a unifying visual element for the program and helped strengthen the initiative's identity within educational and promotional contexts. The project demonstrated the power of strategic design within global brand systems.