In this HTML5 banner campaign for Pharmaton, the target audience shifted from professionals to students facing the mental marathon of exam season. The banners were designed to motivate and support young individuals in one of the most demanding periods of their academic life.

With energetic and empowering copy like “This is a marathon — don’t leave it to chance. NEVER GIVE UP!”, the campaign highlighted the benefits of Pharmaton Capsules, enriched with multivitamins, minerals, and Ginseng G115, to boost mental focus and energy throughout long study sessions.

Visually, the animated banners depicted relatable exam scenarios — late-night revisions, early-morning routines, and moments of concentration. The tone was both motivational and practical, reminding students that while Pharmaton can't answer the questions for them, it can help sharpen their mental performance and support their energy all day long.

The campaign achieved high engagement across student-focused platforms and was especially well received during peak exam months.