This project was carried out for Beşiktaş Kültür Merkezi (BKM), a leading cultural institution in Turkey. The task involved redesigning BKM’s email communications — including single-event announcements, weekly and monthly newsletters, and a specialized series for BKM Maximum Uniq. The goal was to modernize the visual language and align all templates with BKM’s evolving brand identity, while improving user engagement and conversion rates.

Each email template was designed with clarity, hierarchy, and mobile responsiveness in mind. The visual tone reflected BKM’s dynamic and artistic spirit, with a modern aesthetic that highlighted content while maintaining readability. Unique design systems were created for different types of communication, offering flexibility while ensuring a consistent brand feel across all touchpoints.

After finalizing the visual designs, I developed the emails in fully responsive HTML5, carefully tested across major email clients and devices. The coding process prioritized accessibility and loading performance, ensuring a seamless experience whether viewed on desktop or mobile. Special attention was given to structural consistency and modularity — allowing BKM’s internal teams to update content easily over time.

The results were immediate and measurable: higher open and click-through rates, improved content navigation, and increased ticket sales attributed to the revamped mailers. The project successfully transformed BKM’s email presence from functional to engaging — merging culture, communication, and conversion in one cohesive digital format.