Arçelik, a leading brand in consumer electronics and home appliances, launched “Sensiz Olmaz”, a personalized loyalty platform designed to reward and engage its most valued customers. The program offers exclusive access to products, services, and curated events, enhancing long-term brand connection and customer retention.

I was brought in to design the user interface of the “Sensiz Olmaz” platform — ensuring it aligned with Arçelik’s brand identity, tone, and digital expectations. The design emphasized:

• Clarity and accessibility for a wide user base

• Visual harmony with Arçelik’s corporate design language

• Seamless UX for exploring benefits, rewards, and event participation

The interface was carefully structured to encourage repeat visits and interaction, supporting the emotional dimension of brand loyalty through intuitive design.

By translating Arçelik’s customer-first philosophy into a visually appealing and functionally robust platform, this project played a vital role in transforming occasional customers into loyal brand advocates.