This project focused on the complete redesign of the VakıfBank Sports Club website — a platform representing one of the most successful volleyball teams in the world. The goal was to create a modern, dynamic digital presence that would reflect both the unique identity of the sports club and the prestige of its parent brand, VakıfBank.

The redesign was approached with a dual brand perspective: integrating the bold, competitive spirit of the club with the institutional trust and professionalism of the VakıfBank corporate brand. The user interface was built to be clean, engaging, and intuitive, with strong emphasis on visual storytelling, performance highlights, and seamless navigation across devices.

Interaction design played a key role in creating a memorable experience for fans, players, and partners. Smooth transitions, responsive elements, and a flexible content structure allowed for rich storytelling — from match results and player profiles to news updates and sponsorship showcases. The visual language was anchored by bold typography, high-impact imagery, and consistent UI components tailored to sports content.

The final product was not only a digital facelift but also a strategic platform that elevated the club’s online presence. The site offered an improved user journey, better content accessibility, and a stronger emotional connection with its audience — strengthening both community engagement and brand alignment with VakıfBank’s broader identity.