This outdoor advertising campaign was developed for Beyoğlu Municipality with the goal of encouraging residents to support local businesses during the COVID-19 pandemic. The key message emphasized community solidarity and the importance of shopping from neighborhood vendors during challenging times.

The visual approach combined the municipality’s brand identity with strong typographic design. By focusing on bold, clear, and accessible typography, the message was made instantly readable across all media placements — from billboards to transit shelters — ensuring maximum impact in public spaces.

The campaign successfully raised awareness, fostered a sense of local unity, and drove increased foot traffic to small businesses in the district.