To promote Haribo’s "Twin Snakes" — the iconic dual-flavored gummy — I created a playful and nostalgic social media animation inspired by the classic Snake game. The concept brought together the colorful Haribo brand universe and the dual-character of the product in a fun, interactive way.

The animation featured two intertwined gummy snakes moving through a pixel-art world filled with candy elements, each color-coded to reflect Haribo’s vibrant palette. Product visuals were seamlessly integrated into the game-inspired environment, making the message playful, engaging, and visually delicious.

This retro-style content sparked nostalgia while perfectly aligning with Twin Snakes’ playful and bold identity. The post achieved exceptionally high engagement on social media, proving that sweet ideas — when blended with smart design and cultural references — can truly go viral.