To promote Tövbeler Olsun, one of TRT’s nationally broadcasted comedy-drama series, I designed and developed a video masthead banner for widespread publication across Turkey’s most visited digital platforms.

The goal was to create a rich media ad unit that would engage users before the series aired, combining emotional tone and storytelling with high-impact digital presence.

Key features of the project included:

• Seamless HTML5 video integration with autoplay and responsive layout

• Optimized performance across desktop and mobile environments

• Visual fidelity and animation designed to reflect the show's humorous and heartfelt tone

The campaign was launched on top-tier national websites, ensuring visibility and engagement across a broad demographic. As a result, the masthead contributed to strong viewer interest ahead of the series premiere, reinforcing the narrative even before the first scene aired on TV.