In 2019, TRT Belgesel launched a powerful new era under the banner “To Understand Humanity Is to Understand Life.” This transformation brought a redesigned logo, a refreshed visual identity, and a bold new broadcast language aimed at connecting with global documentary audiences through a deeper human perspective.

To amplify this message, I was commissioned to design and develop HTML5 video masthead banners, strategically placed across Turkey’s highest-traffic websites. These rich-media creatives not only introduced the new face of TRT Belgesel but also mirrored its renewed mission—bringing real stories, diverse voices, and raw human experiences into focus through striking motion and design.

The campaign was a digital success. It garnered high engagement rates, increased awareness, and contributed to the repositioning of TRT Belgesel as a modern, trusted, and emotionally intelligent documentary channel. The banners served as the frontlines of the rebrand, capturing attention and curiosity at scale.